By the Beach
8:00 am, first light
Smells like vacation.
Feel-good SPF 30 for face and body, with dreamy scents and skin-loving ingredients made for every day.
Broad Spectrum ✺ Hawaii Act 104 Compliant ✺ Vegan ✺ Cruelty-Free ✺ Dermatologist Tested ✺ Fragrance-First Suncare ✺
10:00 am, swipe it on
Where suncare meets fragrance.
- Broad spectrum SPF 30
- No white cast
- Vegan and cruelty free
- Dermatologist tested
Sun protection should feel like the best part of your day. Every formula melts in fast, leaves skin glowing, and wraps you in a scent you will actually look forward to putting on.
Breaking beach news
Did you know By the Beach is at Target?
Your favorite vacation scents are now on your next Target run. Grab your SPF in store or online and bring the beach home.
Your beach day, your scent
Drag the sun
Slide the sun across the sky to find the SPF for every hour of the beach day.
Drag the sun or tap an hour
8:00 am, first swipe
Citrus Crush
A bright, zingy wake-up. Swipe it on with your first coffee and step straight into the sun.
Scent notes
Peeled clementine, sun-ripened orange and sparkling zest.
12:00 pm, high sun
Candy Clouds
Peak beach hours deserve a little sweetness. Reapply between swims and float on.
Scent notes
Freshly spun cotton candy, boardwalk lights and warm summer evenings.
3:30 pm, cooler break
Melon Daze
Cool, juicy and made for that lazy stretch of the afternoon under the umbrella.
Scent notes
Juicy watermelon and chilled honeydew, like the first bite on a hot beach day.
6:30 pm, golden hour
Citrus Crush Dry Oil
Mist on a silky SPF 30 dry oil and glow like the sun is setting just for you.
Scent notes
Peeled clementine and sun-ripened orange in a fast-absorbing, glow-giving oil.
Golden hour, any hour
Dewy, glowy, a little bit showy.
Our SPF 30 dry oils mist on silky, sink in fast and leave a sun-kissed shine that says you just got back from somewhere good.
5:30 pm, golden hour
Glow like the sun is setting on you
Our SPF 30 dry oils mist on silky, sink in fast and leave skin soft with a radiant, end-of-day glow.
Shop all dry oilsAs seen in
7:45 pm, sunset
The Day Dreamer Discovery Kit
Your pocket-sized passport to summer. Melon Daze, Candy Clouds and Citrus Crush in 4oz SPF 30 creams, made to mix, match and mood-shift.





