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Feel-good SPF with dreamy, vacation-inspired scents

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By the Beach

8:00 am, first light

Smells like vacation.

Feel-good SPF 30 for face and body, with dreamy scents and skin-loving ingredients made for every day.

  • Woman leaning on a lilac vintage Beetle with a giant Candy Clouds tube strapped to the surfboard rack
  • Woman on a vintage bathroom floor doing her makeup beside Melon Daze SPF tubes
  • Friends laughing on a boat at sunset with By the Beach SPF and a Target tote
  • Two friends laughing outside a Target store holding Citrus Crush SPF and a Target bag
  • Woman in a bucket hat sitting in a vintage car trunk on the beach with Melon Daze SPF
  • Two friends in robes reading a magazine announcing By the Beach is at Target
  • Woman on a seaside balcony hiding behind a By the Beach newspaper, Citrus Crush bottles on the table
  • Two friends in sunglasses holding up Coco Loco SPF dry oils by a palm tree
  • Woman reading in a sunny doorway with a clear tote full of By the Beach SPF

Broad Spectrum ✺ Hawaii Act 104 Compliant ✺ Vegan ✺ Cruelty-Free ✺ Dermatologist Tested ✺ Fragrance-First Suncare ✺

10:00 am, swipe it on

Where suncare meets fragrance.

Woman on the beach hugging a giant Candy Clouds SPF 30 tube
  • Broad spectrum SPF 30
  • No white cast
  • Vegan and cruelty free
  • Dermatologist tested

Sun protection should feel like the best part of your day. Every formula melts in fast, leaves skin glowing, and wraps you in a scent you will actually look forward to putting on.

Two friends on pink sofas chatting on retro phones in By the Beach is at Target tees, with By the Beach SPF on the coffee tables

Breaking beach news

Did you know By the Beach is at Target?

Your favorite vacation scents are now on your next Target run. Grab your SPF in store or online and bring the beach home.

Your beach day, your scent

Drag the sun

Slide the sun across the sky to find the SPF for every hour of the beach day.

Drag the sun or tap an hour

8:00 am, first swipe

Citrus Crush

A bright, zingy wake-up. Swipe it on with your first coffee and step straight into the sun.

Citrus Crush Daily SPF30 Cream 4oz

Scent notes

Peeled clementine, sun-ripened orange and sparkling zest.

12:00 pm, high sun

Candy Clouds

Peak beach hours deserve a little sweetness. Reapply between swims and float on.

Candy Clouds Daily SPF30 Cream 4oz

Scent notes

Freshly spun cotton candy, boardwalk lights and warm summer evenings.

3:30 pm, cooler break

Melon Daze

Cool, juicy and made for that lazy stretch of the afternoon under the umbrella.

Melon Daze SPF30 Cream 4oz

Scent notes

Juicy watermelon and chilled honeydew, like the first bite on a hot beach day.

6:30 pm, golden hour

Citrus Crush Dry Oil

Mist on a silky SPF 30 dry oil and glow like the sun is setting just for you.

Citrus Crush SPF30 Dry Oil

Scent notes

Peeled clementine and sun-ripened orange in a fast-absorbing, glow-giving oil.

Golden hour, any hour

Dewy, glowy, a little bit showy.

Our SPF 30 dry oils mist on silky, sink in fast and leave a sun-kissed shine that says you just got back from somewhere good.

5:30 pm, golden hour

Glow like the sun is setting on you

Our SPF 30 dry oils mist on silky, sink in fast and leave skin soft with a radiant, end-of-day glow.

Shop all dry oils
  • Citrus Crush SPF30 Dry Oil

    Citrus Crush SPF30 Dry Oil

    Price: $18.00
  • Candy Clouds SPF30 Dry Oil

    Candy Clouds SPF30 Dry Oil

    Price: $18.00
  • Melon Daze SPF30 Dry Oil

    Melon Daze SPF30 Dry Oil

    Price: $18.00

As seen in

  • BeautyMatter
  • Beauty Independent
  • WWD
  • Allure
  • Vogue
  • Glossy

7:45 pm, sunset

The Day Dreamer Discovery Kit

Your pocket-sized passport to summer. Melon Daze, Candy Clouds and Citrus Crush in 4oz SPF 30 creams, made to mix, match and mood-shift.

Price: $36.00